ADIDAS Came to LA for Culture. What They Got Was Strategy.
Tonya McKenzie What a Day With ADIDAS Taught Me About 2026 Strategy Let’s be clear: when ADIDAS flies their Chief…
2025
AIO + AEO: The Future of Search
user In a world where traditional Google searches are rapidly evolving, AIO (Artificial Intelligence Optimization) and AEO (Answer Engine…
Who Rewrote “Woke”? And Why You Should Be Paying Attention
By Tonya McKenzie | Chief Control Officer, Sand & Shores Let’s talk about what really happened to the…
The 2025 NFL Draft: When the Spotlight Found One Player and Refused to Move
The NFL poured millions into making the 2025 Draft an unforgettable spectacle. Emotional player backstories, heart-tugging family moments,…
5 Ways to Build a Magnetic Personal Brand That Attracts Your Audience
Tonya Tip: Give game. Drop gems. Educate. Empower. Entertain. And they’ll come back every time.
Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
Data Breakdown Tells a Story About Trust with Communities and Civic Organizations: Key Webinar Insights
One of the most striking findings from the report was that 87% of respondents trust the information their…
The PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
Why Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Lived experience is what gives a story its soul. It’s the difference between someone telling you about struggle…
You Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…