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Experienced Public Relations and Leadership Consulting for Civic, Law Enforcement, Nonprofit, Political Organizations, and Entrepreneurs

don't blow it

Don’t Blow It – Common Media Mistakes That Ruin Podcast Interviews

If you do not have the answer to a question asked of you, say that. You can always elaborate on why you don’t know or the changes that have taken place to change the answer but don’t talk around the question.


May 3, 2023 0
brand vs reputation

Brand -vs- Reputation

Everyone should be using PR and have a communications strategy, but I digress, we’re not there yet.


March 27, 2023 0
public relations with sand and shores

Public Relations for Your Podcast

” This is how you develop a deeper commitment from your subscribers. Personal connection is everything.”
~Tonya McKenzie, Comms & Leadership Expert


November 29, 2022 0
Lauren McGee

6 Tried-and-True Growth Management Strategies for Small Businesses

In order to grow your business, you might need to turn to new marketing methods that you haven’t experimented with yet. Exploring different marketing techniques can be an interesting process, and you might be surprised by your ability to tap into new audiences simply by trying out a creative tactic. ~ Lauren McGee


November 3, 2022 0
Public Relations Audits by Sand & Shores

PR Audits – What are they and do I need one?

We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t have a clear understanding of brand messaging, they cannot be expected to effectively communicate who you are and what you do.
~ Tonya McKenzie, Founder & CEO


October 15, 2022 0

How a Career Setback Can Be the Best Time to Build a Business

“You can only be as good as the people around you. Network organically to find mentors and peers who can offer practical suggestions. Connect with successful people…”


September 26, 2022 0

Benefits That Employers Can Offer to Their Workers

“…, providing mental health services to employees can be enormously effective in attracting and retaining a highly capable staff.”


August 3, 2022 0

7 PR Communities to Join in 2022

The #PRLunchHour chat is hosted by Tonya McKenzie, Tamara Sykes, and Michelle Garrett all of whom have built thriving careers in public relations and worked on behalf of clients ranging from law firms to technology companies to nonprofit organizations.


March 12, 2022 0

8 Must-Follow LinkedIn Profiles for Public Relations Insights

“Tonya is the founder of Sand and Shores PR agency and one of the best experts in the PR industry. She shares valuable insights on her social media that have attracted thousands of followers.” ~Stefan Chekanov, CEO of Brosix


March 12, 2022 0
Naomi Osaka Story Blog

7 PR Takeaways From Naomi Osaka’s Story

As public relations and communications professionals, it is important that we take situations like this, learn from them and take what we have discovered to share, educate, and act on our client’s best behalf. ~TM


June 19, 2021 4