Who Rewrote “Woke”? And Why You Should Be Paying Attention
Tonya McKenzie By Tonya McKenzie | Chief Control Officer, Sand & Shores Let’s talk about what really happened to the…
Read More5 Ways to Build a Magnetic Personal Brand That Attracts Your Audience
Tonya Tip: Give game. Drop gems. Educate. Empower. Entertain. And they’ll come back every time.
Read MoreLadies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
Read MoreThe PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
Read MoreWhy Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Lived experience is what gives a story its soul. It’s the difference between someone telling you about struggle…
Read MoreYou Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
Read More3 PR Lessons from Dr. Martin Luther King, Jr. That Still Resonate Today
by Tonya McKenzie Dr. Martin Luther King, Jr. was so much more than just a leader in the…
Read MorePR Packages: What They Are and Who Should Care
"PR packages are a dynamic tool used by brands to introduce their products, foster relationships, and build awareness.…
Read MoreYour Sales Team Needs PR: Professional Development That Drives Profits
Sales flourish through compelling narratives. We excel at helping your team master the art of storytelling to create…
Read MoreDegrees of Success: Mastering Business Without College Credentials
Effective networking is paramount for the growth and development of your business. It's essential to harness both online…
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