About Us


Sand & Shores is a niche public relations firm with an emphasis on storytelling and branding to establish and increase positive perception and brand awareness for our clients. Guided by a fresh, stimulating, and out of the box approach, we customize the services for reputation management for authors, organizations and leaders in civic, nonprofit, law enforcement, and political organizations. We work to achieve earned media coverage along with magnified brand recognition and stellar public persona. 

With over 20 years of public relations, event promotions, and marketing experience, Sand and Shores was established out of the need for organizations that are created to service the community to have a more solid connection and positive perception. It was very clear that unilateral advertising was not enough to see dynamic results from their investment. It is our philosophy that brands need to be experienced, stories need to be told and activity and engagement need to be high. Developing strategic partnerships, along with keeping a high level of communication with the public through press releases, authentic stories and targeted events in conjunction with focused advertising will garner a greater response and a more abundant level of support. 


As the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California and serving as a Los Angeles County Commissioner. Tonya McKenzie has build and lead marketing departments for various companies. Tonya published Real Estate Agent Magazine in 2016 and hosts 2 successful podcasts. Tonya is a member of Zeta Phi Beta Sorority, Inc. and chartered a graduate chapter in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century” 

Tonya McKenzie is a child advocate and staunch supporter of children’s’ rights. She is the author of “A Child’s Memories of Cartoons & Murder”, a memoir discussing her own (adverse childhood experiences) A.C.E.s. She co-authored the F.I.T. Kids Manual utilized by the Pittsburg School District (California), established several unique youth wellness programs and served as a  Youth Commissioner for Contra Costa County Supervisor Federal Glover http://federalglover.com/.  She is a graduate of California State University, Northridge with a Bachelor of Arts in Sociology. Currently, Tonya serves as the Past President of the North Redondo Beach Business Association, is the first African American woman elected to the Board of Directors of the Redondo Beach Chamber of Commerce, holds a seat on the Redondo Beach Police Department Community Engagement Board, and The City of Redondo Beach GPAC. She serves as the Vice President of Black Public Relations Society – Los Angeles and on the Board of Directors for Better Youth. Tonya was named as the Redondo Beach Woman of the Year in 2021 and continues to proudly serve her community, Los Angeles County, and the Culture. 

A Story of ACEs

Tonya McKenzie is available for speaking engagements, workshop moderation, training, and event hosting opportunities.


Sand & Shores maintain a very strict privacy policy. We do not share contact information with any outside entity.