Category: News Articles

The People, Products, and Resources for Your Company's Communications & Leadership Needs

Public Relations Audits by Sand & Shores

PR Audits – What are they and do I need one?

We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t have a clear understanding of brand messaging, they cannot be expected to effectively communicate who you are and what you do.
~ Tonya McKenzie, Founder & CEO


October 15, 2022 0

7 PR Communities to Join in 2022

The #PRLunchHour chat is hosted by Tonya McKenzie, Tamara Sykes, and Michelle Garrett all of whom have built thriving careers in public relations and worked on behalf of clients ranging from law firms to technology companies to nonprofit organizations.


March 12, 2022 0
Naomi Osaka Story Blog

7 PR Takeaways From Naomi Osaka’s Story

As public relations and communications professionals, it is important that we take situations like this, learn from them and take what we have discovered to share, educate, and act on our client’s best behalf. ~TM


June 19, 2021 4

STARTINGPOINT GETS ACCEPTED INTO COLLAB STUDIO’S INAUGURAL PREPSCHOOL FOR FOUNDERS COHORT POWERED BY COLLAB CAPITAL

A key pillar to solving the growing US racial wealth gap is business formation and growth in the Black community. In order to ensure more Black founded businesses have the resources they need to be successful, the ability to maintain majority ownership, and increase revenue, they have designed a new investment model which aligns their interests with those of the founders that they support.


November 17, 2020 0

COACH OR CONSULTANT

In the end, you have to decide what you need, what’s holding you back from complete success. ~T.McKenzie


October 16, 2020 0

Integrated Communications

Do not settle for the basic, boring, and old methods that you were taught about marketing and public relations.


August 26, 2020 0
StartingPoint.ai

STARTINGPOINT: THE NEW SAAS PLATFORM WITH THE ENTERPRISING BUSINESS LOOK

We help SMBs level the playing field, compete, and solve their most pressing challenges.” ~Ray McKenzie, StartingPoint Founder & CEO


July 28, 2020 0

The Redondo Beach Police Department Makes History

The Redondo Beach Police Department Engagement Board is lead by Captain Jon Naylor and was established to promote open dialogue, transparency, and more engagement with the community that they serve.


February 18, 2020 0

“5 Things You Should Do To Become a Thought Leader In Your Industry”, With Author Tonya McKenzie

A thought leader is authoritative. They are not just given influence, they leverage authority through their experience, education, and accomplishments. You cannot purchase thought leadership. You have to prove that you are worthy of that title. ~Tonya McKenzie


February 7, 2020 0

Branding Without Breaking the Bank

Be true to your brand. Don’t try to be who you think people want you to be. Your authentic self will be what helps you build brand loyalty.
~Tonya McKenzie


January 28, 2020 0