Who Rewrote “Woke”? And Why You Should Be Paying Attention
Tonya McKenzie By Tonya McKenzie | Chief Control Officer, Sand & Shores Let’s talk about what really happened to the…
Read MoreThe 2025 NFL Draft: When the Spotlight Found One Player and Refused to Move
The NFL poured millions into making the 2025 Draft an unforgettable spectacle. Emotional player backstories, heart-tugging family moments,…
Read More5 Ways to Build a Magnetic Personal Brand That Attracts Your Audience
Tonya Tip: Give game. Drop gems. Educate. Empower. Entertain. And they’ll come back every time.
Read MoreLadies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves
...men apply for jobs when they meet only 60% of the qualifications, whereas women tend to apply only…
Read MoreData Breakdown Tells a Story About Trust with Communities and Civic Organizations: Key Webinar Insights
One of the most striking findings from the report was that 87% of respondents trust the information their…
Read MoreThe PR Secrets of the Most Influential Women in Business
by Tonya McKenzie If there’s one thing I’ve learned in my career, it’s this: visibility is power. It’s…
Read MoreWhy Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamar’s Super Bowl Performance
Lived experience is what gives a story its soul. It’s the difference between someone telling you about struggle…
Read MoreYou Are Not Just an Athlete: How to Build a Personal Brand That Makes You Money
People don’t just connect with talent—they connect with stories. What makes you you? Is it your work ethic?…
Read More3 PR Lessons from Dr. Martin Luther King, Jr. That Still Resonate Today
by Tonya McKenzie Dr. Martin Luther King, Jr. was so much more than just a leader in the…
Read MorePR Packages: What They Are and Who Should Care
"PR packages are a dynamic tool used by brands to introduce their products, foster relationships, and build awareness.…
Read More