Tag: public relations

don't blow it

Don’t Blow It – Common Media Mistakes That Ruin Podcast Interviews

If you do not have the answer to a question asked of you, say that. You can always elaborate on why you don’t know or the changes that have taken place to change the answer but don’t talk around the question.


May 3, 2023 0
brand vs reputation

Brand -vs- Reputation

Everyone should be using PR and have a communications strategy, but I digress, we’re not there yet.


March 27, 2023 0
public relations with sand and shores

Public Relations for Your Podcast

” This is how you develop a deeper commitment from your subscribers. Personal connection is everything.”
~Tonya McKenzie, Comms & Leadership Expert


November 29, 2022 0
Public Relations Audits by Sand & Shores

PR Audits – What are they and do I need one?

We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t have a clear understanding of brand messaging, they cannot be expected to effectively communicate who you are and what you do.
~ Tonya McKenzie, Founder & CEO


October 15, 2022 0

7 PR Communities to Join in 2022

The #PRLunchHour chat is hosted by Tonya McKenzie, Tamara Sykes, and Michelle Garrett all of whom have built thriving careers in public relations and worked on behalf of clients ranging from law firms to technology companies to nonprofit organizations.


March 12, 2022 0

8 Must-Follow LinkedIn Profiles for Public Relations Insights

“Tonya is the founder of Sand and Shores PR agency and one of the best experts in the PR industry. She shares valuable insights on her social media that have attracted thousands of followers.” ~Stefan Chekanov, CEO of Brosix


March 12, 2022 0
Naomi Osaka Story Blog

7 PR Takeaways From Naomi Osaka’s Story

As public relations and communications professionals, it is important that we take situations like this, learn from them and take what we have discovered to share, educate, and act on our client’s best behalf. ~TM


June 19, 2021 4

Integrated Communications

Do not settle for the basic, boring, and old methods that you were taught about marketing and public relations.


August 26, 2020 0

The Redondo Beach Police Department Makes History

The Redondo Beach Police Department Engagement Board is lead by Captain Jon Naylor and was established to promote open dialogue, transparency, and more engagement with the community that they serve.


February 18, 2020 0

“5 Things You Should Do To Become a Thought Leader In Your Industry”, With Author Tonya McKenzie

A thought leader is authoritative. They are not just given influence, they leverage authority through their experience, education, and accomplishments. You cannot purchase thought leadership. You have to prove that you are worthy of that title. ~Tonya McKenzie


February 7, 2020 0