Tag: public relations

The People, Products, and Resources for Your Company's Communications & Leadership Needs

Nonprofits & Civic Organizations: Why the end-of-the-year is the perfect time to launch a PR campaign

Increased donations: The end of the year is also a time when people are more likely to donate to charity. By highlighting your organization’s work and impact during this time, you can encourage people to give to your cause.


November 26, 2023 0

Public Relations for Your Events

Understand that engaging a public relations professional early in the process is essential to the success of the event.


November 20, 2023 0

Why Executives Need to Invest in Personal Branding and PR

70% of U.S. recruiters and HR professionals have rejected candidates based on information they found online. ruiters believe that personal branding is important.


October 30, 2023 0

The Reputation of Your Business is Everything

Here’s the thing, no matter how much time you spend building and nurturing your brand, that can all be wiped out by having a bad reputation. As important as it is to have a solid brand, having a strong reputation for your business is just as or more important.


September 26, 2023 0
don't blow it

Don’t Blow It – Common Media Mistakes That Ruin Podcast Interviews

If you do not have the answer to a question asked of you, say that. You can always elaborate on why you don’t know or the changes that have taken place to change the answer but don’t talk around the question.


May 3, 2023 0
brand vs reputation

Brand -vs- Reputation

Everyone should be using PR and have a communications strategy, but I digress, we’re not there yet.


March 27, 2023 0
public relations with sand and shores

Public Relations for Your Podcast

” This is how you develop a deeper commitment from your subscribers. Personal connection is everything.”
~Tonya McKenzie, Comms & Leadership Expert


November 29, 2022 0
Public Relations Audits by Sand & Shores

PR Audits – What are they and do I need one?

We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t have a clear understanding of brand messaging, they cannot be expected to effectively communicate who you are and what you do.
~ Tonya McKenzie, Founder & CEO


October 15, 2022 1

7 PR Communities to Join in 2022

The #PRLunchHour chat is hosted by Tonya McKenzie, Tamara Sykes, and Michelle Garrett all of whom have built thriving careers in public relations and worked on behalf of clients ranging from law firms to technology companies to nonprofit organizations.


March 12, 2022 0

8 Must-Follow LinkedIn Profiles for Public Relations Insights

“Tonya is the founder of Sand and Shores PR agency and one of the best experts in the PR industry. She shares valuable insights on her social media that have attracted thousands of followers.” ~Stefan Chekanov, CEO of Brosix


March 12, 2022 0