If you do not have the answer to a question asked of you, say that. You can always elaborate on why you don’t know or the changes that have taken place to change the answer but don’t talk around the question.
We interview employees, stakeholders and other teammates to hear how they speak about the brand. If they don’t have a clear understanding of brand messaging, they cannot be expected to effectively communicate who you are and what you do.
~ Tonya McKenzie, Founder & CEO
The #PRLunchHour chat is hosted by Tonya McKenzie, Tamara Sykes, and Michelle Garrett all of whom have built thriving careers in public relations and worked on behalf of clients ranging from law firms to technology companies to nonprofit organizations.
As public relations and communications professionals, it is important that we take situations like this, learn from them and take what we have discovered to share, educate, and act on our client’s best behalf. ~TM
“During struggles, leadership is where most will turn for support. Leadership guides the culture of an organization, prioritizes the win of the whole over the credit of the individual.” ~Tonya McKenzie
Do not settle for the basic, boring, and old methods that you were taught about marketing and public relations.
Stop pitching yourself. Pitch a story. Your persona can show through it and your credentials are important, but the outlets want to know WHAT and WHY! What is the story and why is it important?
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