The Business Side of Video Marketing: How and Why Stories Sell

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Video goes farther than advertising. You can use your video in various different ways. At the end of the day, the video tells a story. Stories are the most effective means of communication humans know. Read why and how stories create connections with customers like no other medium can.

Source: TAR Productions

5 Ways To Stand Up For What You Believe In

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It’s easy to stand up for what you believe in when it’s for your benefit. But what you do if someone else was in trouble? Do you quickly lend a hand or defend a coworker even though it could spell disaster? Would you silently watch horror unfold in front of you? 

It’s not easy to always stand up for what you believe in. But here are a few ways to give you a bit more courage to do the right thing every time:

5 ways to be an advocate and get positive results

Stand up! Stand Out



Print Advertising is NOT Dead

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Starting L.A. Beach Cities Edition helped me focus on not only the clients and their needs but advertisers and who they are targeting. The numbers can be very specific so tailoring and customizing the services to that crowd becomes a lot easier than if it was general. Read more for the entire interview.

Using public relations in sports (PDF Download Available) (via ResearchGate)

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Having the right public relations program in place can serve as a great recruitment tool and third party endorsement. Promoting the best qualities and combating any negative notions is sure to grow even the best program.

Using public relations in sports on ResearchGate, the professional network for scientists.

Source: ResearchGate

Details on the Oakland Raiders Making Progress to Move to Las Vegas

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   While the coaching staff of the Oakland Raiders plan their strategy to win their playoff game on Saturday with their backup rookie quarterback against the Texans, their ownership is planning their move to Las Vegas. 

Use Public Relations to Grow Your Business – StartupNation (via StartupNation)

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Public relations is just what you need to move your business to the next level. Sand & Shores specializes in small to medium sized businesses. It is the ultimate lead generation tool to drive your pipeline for new business.

A strategic public relations outreach program is based on consistency to build awareness and relationships. It takes time, patience and due diligence.

Source: StartupNation

Happy New Year!

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Thank you for visiting Sand & Shores. Let this be the year that your business and your career grow beyond expectation. Follow us on social media or leave your contact information to be added to the mailing list. Stay informed. Stay active. Stay connected! ~Management